95K–119K USD / year
ABM Campaign Manager
MarketingRemote — United States
Published on 2026-11-02
These details were extracted automatically from the original listing. They may not be complete or fully up to date — it's worth checking the original job post.
About this role
Develop and scale integrated account-based marketing campaigns for Enterprise and Mid-Market audiences. Own campaign strategy and execution across paid advertising, personalized digital experiences, direct mail, gifting, and coordinated Sales outreach, using performance data to optimize engagement and pipeline.
About the company
Tailscale builds a zero-config mesh VPN on WireGuard so teams can securely connect devices, servers, and cloud resources without traditional VPN complexity.
What you'll do
- Plan, execute, and optimize integrated ABM campaigns.
- Develop campaign audiences, messaging, channel plans, budgets, and success metrics.
- Manage LinkedIn advertising, personalized landing pages, direct mail, and gifting programs.
- Partner with Sales and GTM Operations to identify target accounts and activate campaigns.
- Coordinate Sales outreach plays and sequences with Sales Enablement.
- Collaborate with Product Marketing, Content, Events, Enterprise ABM, and Partner Marketing.
- Track campaign performance and optimize for engagement, meetings, pipeline creation, and progression.
What we're looking for
- 5+ years of B2B marketing experience, including ABM for new customer acquisition and expansion.
- Experience independently building and executing multi-channel campaigns from strategy through measurement.
- Hands-on experience with LinkedIn advertising, audience segmentation, and marketing automation.
- Experience with personalized landing page platforms such as Userled or Mutiny.
- Experience with direct mail, gifting, personalization, or account engagement platforms such as Reachdesk or Sendoso.
- Understand how campaigns support Sales engagement and pipeline generation.
- Comfortable using data and testing to improve performance.
- Organized and able to manage multiple campaigns and stakeholders.
Nice to have
- Experience marketing to technical or Enterprise B2B audiences.
- Familiarity with Salesforce, HubSpot, LinkedIn Campaign Manager, Clay, or Common Room.
- Experience with partner or co-marketing campaigns.
Benefits
- Equity incentive plan.
- Health, vision, and dental coverage with no waiting period.
- Remote-first work, coworking program, and company retreats and team off-sites.
- Employer retirement contributions matched dollar-for-dollar up to 0.75% of eligible compensation.
- $1,500 annual professional development budget.
- Flexible paid time off.
- Home office setup with a company-owned laptop, monthly internet reimbursement, and $500 workstation budget.
- Paid parental leave: 20 weeks for birthing parents and 16 weeks for non-birthing parents.