127K–159K CAD / year
ABM Campaign Manager
MarketingRemote — Canada
Published on 2026-11-02
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About this role
Develop and run integrated account-based marketing campaigns for Tailscale’s Enterprise and Mid-Market audiences. Coordinate paid advertising, personalized experiences, direct mail, gifting, and Sales outreach, then use performance data to improve account engagement and pipeline results.
About the company
Tailscale builds a zero-config mesh VPN on WireGuard so teams can securely connect devices, servers, and cloud resources without traditional VPN complexity.
What you'll do
- Plan, execute, and optimize integrated ABM campaigns
- Build campaign audiences, messaging, channel plans, budgets, and success metrics
- Manage LinkedIn advertising and personalized landing pages
- Run direct mail, gifting, and prospect engagement programs
- Coordinate target accounts, contact lists, and campaign activation with Sales and GTM Operations
- Develop Sales outreach plays and sequences with Sales Enablement
- Partner with Product Marketing, Content, Events, and Partner Marketing on messaging and activations
- Track results, test approaches, and optimize for engagement, meetings, and pipeline
What we're looking for
- 5+ years of B2B marketing experience, including ABM for acquisition and customer expansion
- Experience independently developing and executing multi-channel campaigns from strategy through measurement
- Hands-on experience with LinkedIn advertising, audience segmentation, and marketing automation
- Experience with personalized landing page platforms such as Userled or Mutiny
- Experience with direct mail, gifting, personalization, or account engagement platforms such as Reachdesk or Sendoso
- Understanding of how marketing campaigns support Sales engagement and pipeline generation
- Comfort using data and performance insights to improve campaigns
- Strong organization, creativity, and stakeholder management
Nice to have
- Experience marketing to technical or Enterprise B2B audiences
- Familiarity with Salesforce, HubSpot, LinkedIn Campaign Manager, Clay, or Common Room
- Experience with partner or co-marketing campaigns
Benefits
- Equity incentive plan
- Health, vision, and dental coverage
- Remote-first work and coworking support
- Employer retirement contributions matched dollar-for-dollar up to 0.75% of eligible compensation
- $1,500 USD annual professional development allowance
- Flexible paid time off
- Home office setup allowance and monthly internet reimbursement
- Paid parental leave top-ups: 20 weeks for birthing parents and 16 weeks for non-birthing parents