75K–94K GBP / year
ABM Campaign Manager
MarketingRemote — United Kingdom
Published on 2026-11-02
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About this role
Develop and scale integrated account-based marketing campaigns for Tailscale’s Enterprise and Mid-Market audiences. Own campaigns from strategy through execution and measurement, using targeted advertising, personalized experiences, direct mail, and coordinated Sales outreach to increase account engagement and pipeline.
About the company
Tailscale builds a zero-config mesh VPN on WireGuard so teams can securely connect devices, servers, and cloud resources without traditional VPN complexity.
What you'll do
- Plan, execute, and optimize integrated ABM campaigns for Enterprise and Mid-Market audiences
- Define campaign audiences, messaging, channel plans, budgets, and success metrics with Sales input
- Manage LinkedIn advertising, personalized landing pages, direct mail, gifting, and prospect engagement programs
- Partner with Sales and GTM Operations to select target accounts, build contact lists, and activate campaigns
- Develop coordinated Sales outreach plays with the Sales Enablement Lead
- Collaborate with Product Marketing, Content, Events, Enterprise ABM, and Partner Marketing on campaign assets and activations
- Measure results, test approaches, and optimize for engagement, meetings, pipeline creation, and progression
What we're looking for
- 5+ years of B2B marketing experience, including ABM for acquisition and customer expansion
- Experience independently developing and executing multi-channel campaigns from strategy through measurement
- Hands-on experience with LinkedIn advertising, audience segmentation, and marketing automation
- Experience with personalized landing page platforms such as Userled or Mutiny
- Experience with direct mail, gifting, personalization, or account engagement platforms such as Reachdesk or Sendoso
- Understanding of how marketing campaigns support Sales engagement and pipeline generation
- Comfortable using data and performance insights to improve campaigns
- Organized and creative, with the ability to manage multiple campaigns and stakeholders
Nice to have
- Experience marketing to technical or Enterprise B2B audiences
- Familiarity with Salesforce, HubSpot, LinkedIn Campaign Manager, Clay, or Common Room
- Experience with partner or co-marketing campaigns
Benefits
- Equity incentive plan
- Remote-first work and corporate coworking program
- Employer retirement contributions matched up to 0.75% of eligible compensation
- Annual professional development budget of $1,500 USD
- Flexible paid time off
- Home office equipment budget of $500 USD and monthly internet reimbursement
- Paid parental leave: 20 weeks for birthing parents and 16 weeks for non-birthing parents
- Comprehensive health, vision, and dental coverage