Ad Sales Lead, Programmatic

About this role

As the Ad Sales Lead for Programmatic at Duolingo, you will develop and manage a programmatic business that generates revenue through targeted ad deals. This role involves building relationships with agencies and advertisers, leveraging Duolingo's user engagement and advertising technology.

About the company

Duolingo is a language-learning platform that offers a variety of courses and tools to help users learn new languages through interactive exercises and innovative technologies. The company also develops educational products like Duolingo Math and employs a range of professionals to enhance its services.

The team

Ad Sales team, reporting to the Head of Ad Sales.

What you'll do

• Own revenue targets and build a predictable pipeline.
• Lead the transition to premium, deal-led programmatic sales.
• Cultivate relationships with programmatic ad teams and buyers.
• Establish value propositions for ads linked to measurable outcomes.
• Collaborate with operations to ensure deal execution meets expectations.
• Support direct sales to expand accounts through programmatic.
• Provide market insights to enhance products and processes.
• Establish operational practices for a scaling programmatic business.

What we're looking for

• 8+ years in digital advertising with 4 years in programmatic sales.
• Proven success in sourcing and negotiating ad deals.
• Experience with mobile or consumer app inventory sales.
• Strong understanding of ad tech ecosystems.
• Excellent communication and storytelling skills.

Nice to have

• Relationships with major agency programmatic leads.
• Experience moving partners to custom PMP deals.
• Sales experience with first-party audience segments.
• Collaboration with Ad Ops on campaign setup and optimization.