AI Growth Marketer

About this role

Cinder is seeking an AI Growth Marketer to help create and implement marketing strategies targeting AI product buyers. The role involves building a marketing-sourced pipeline, refining messaging, and enhancing demand generation efforts. The ideal candidate should have experience specifically in AI demand generation and a builder's mentality.

About the company

Cinder is a technology company that specializes in developing advanced software solutions focusing on data integration and analytics. They serve various sectors through their innovative applications, employing professionals across roles in engineering, sales, and AI.

The team

GTM, Marketing

What you'll do

• Build marketing-sourced pipeline
• Refine storytelling for AI product positioning
• Enhance demand-gen performance of case studies
• Develop content and thought leadership strategies
• Support events strategy for demand generation
• Execute timely campaigns based on industry news
• Own campaign measurement and reporting
• Collaborate with sales on lead conversion

What we're looking for

• 4+ years in growth marketing or B2B demand generation
• Experience building demand for an AI product
• Track record of owning a pipeline number
• Familiarity with serious risk categories (cybersecurity, fintech, etc.)
• Strong judgment on content and messaging
• Comfortable with CRM and reporting tools
• Builder's mentality with high ownership

Nice to have

• Experience with enterprise/B2B products for consumer companies
• Knowledge of ABM or intent-data tools
• Field marketing experience
• Experience creating demand assets like research reports
• Flexibility in marketing specializations

Benefits

• Health, vision & dental benefits
• 401(k) plan with employer matching
• Fully paid commuter benefits
• Fully stocked office with paid lunch and dinner