75K–85K GBP / year
BDR Manager
Business developmentHybrid — London
Published on 2026-11-06
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About this role
Lead and develop an upmarket BDR team as the company grows across Europe and North America. This hands-on player-coach role combines prospecting, coaching, team operations, and building outbound processes from the ground up.
About the company
Sona is an AI workforce management platform for frontline organisations, covering scheduling, time and attendance, HR, and payroll.
The team
Upmarket BDR team within GTM, Sales, and Sales Leadership.
What you'll do
- Coach and develop BDRs through 1:1s, live call coaching, pipeline reviews, and development plans.
- Prospect alongside the team and model effective calls and messaging.
- Set team targets, KPIs, dashboards, cadences, and reporting.
- Build and evolve upmarket outbound, multi-threading, and account-based prospecting playbooks.
- Hire, onboard, ramp, and manage BDR performance.
- Create career progression pathways for BDRs.
- Integrate AI into targeting, outreach, and team workflows.
- Partner with Account Executives, Marketing, and Product on pipeline priorities.
What we're looking for
- Experience coaching BDRs and developing reps who have progressed into new roles.
- Experience managing BDRs prospecting into upmarket accounts.
- Credible in outbound calls and data-driven prospecting.
- Experience building BDR playbooks and operating models from the ground up.
- B2B SaaS or high-growth scale-up experience.
- Data-driven approach to managing team performance.
- Ability to foster an in-office culture.
Nice to have
- Experience in or selling into hospitality, care, or retail.
- Hands-on use of AI in outbound workflows.
- Familiarity with Lemlist, Clay, or similar tools.
- Experience building a BDR-to-AE progression pathway.
Benefits
- Share options.
- 35 days of annual leave, including 10 flexible public holiday days.
- Additional annual leave for each year of service.
- Pension contributions matched up to 5%.
- Health insurance.
- Enhanced parental leave and pay.
- Coworking stipend for employees based outside London.
- Biannual all-expenses-paid team retreats.