Brand Insights, Measurement Lead

About this role

The Brand Insights, Measurement Lead will enhance brand decision-making by analyzing marketing performance and trends. This role involves managing recurring metrics readouts and collaborating with cross-functional teams to provide actionable insights on marketing efforts.

About the company

Anthropic builds reliable and interpretable AI systems, including the Claude family of models, for businesses and developers. The company focuses on AI safety research and practical AI assistants for enterprise and consumer use.

What you'll do

• Own executive and all-hands readouts for marketing metrics
• Manage Prosumer and B2B brand health tracker studies
• Coordinate brand-health dashboard with Comms, Marketing, and data science
• Support media mix modeling and analytics
• Conduct pre- and post-campaign analyses
• Audit customer sentiment reporting processes
• Maintain reliable data pipelines for reporting
• Present findings to non-technical stakeholders

What we're looking for

• Strategic mindset with curiosity about customer perceptions
• Fluency in SQL and Python or R
• Experience with experimental design and causal inference methods
• End-to-end measurement experience for marketing campaigns
• Trustworthy metrics reporting experience
• Ability to translate technical findings for non-technical audiences
• Familiarity with diverse data sources
• Strong cross-functional collaboration skills

Nice to have

• Experience with media mix modeling and attribution
• Advising on experimental design for campaigns
• Familiarity with survey-based quantitative research
• Experience with data warehouses and BI tools
• Prior analytics experience in marketing or growth
• Graduate degree in a quantitative field
• Experience in multi-market marketing measurement