Up to 2K EUR / month
Brand Manager (crafts)| DTC E-commerce | 100% Remote EU
ProductRemote — Europe, EET time zone
Published on 2026-11-13
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About this role
Own the product experience and retention for This Month’s Craft, a monthly craft subscription with Creative and DIY tracks. Select and test craft projects, ensure kit quality, and use customer feedback and retention data to reduce churn.
About the company
Foxelli Group builds and operates subscription-based D2C e-commerce brands across self-care, crafts, food, and lifestyle categories.
What you'll do
- Source, test, and approve craft projects for both subscription tracks
- Ensure kits are complete, clear, finishable, and within cost targets
- Plan a varied, seasonal box calendar
- Analyze reviews, support tickets, community feedback, and cancellation reasons
- Own churn and improve acquisition quality, cancellation flows, and failed-payment recovery
- Coordinate fixes with marketing, customer service, design, inventory, and operations
What we're looking for
- At least 1 year in consumer product development, merchandising, or brand management
- Evidence of product decisions and customer outcomes, such as ratings, repeat purchases, or returns
- Hands-on crafting ability and strong product-quality judgment
- Supplier sourcing and negotiation experience, including cost and lead-time management
- Comfort analyzing retention data and connecting causes to outcomes
- Strong written and spoken English
Nice to have
- Subscription-box experience
- Experience writing craft instructions
- Active presence in craft communities or social media
- Shopify experience
- Spreadsheet analysis skills
Benefits
- 100% remote work
Hiring process
- Ribbon AI video interview
- Test task
- Interview with the manager