Brand Paid Media Manager

About this role

Lead top-of-funnel paid media strategy and execution to build brand awareness and reach new audiences. Plan and manage campaigns across channels such as television, podcasts, out-of-home, streaming audio, and video, and measure their impact.

About the company

Cursor builds an AI coding editor and agent workflows that help developers write and ship software faster. It serves software teams looking for tighter AI assistance inside the IDE.

What you'll do

• Plan media strategy, budgets, forecasts, and investment allocation across brand campaigns
• Manage media agencies, publishers, networks, and vendors; negotiate placements, pricing, and contract terms
• Partner with brand, creative, content, communications, and product marketing teams on campaign concepts and briefs
• Develop cross-channel creative testing and measurement plans
• Evaluate campaign impact using brand-lift studies, geographic tests, incrementality analysis, and other methods
• Monitor performance, optimize investments, and communicate results and recommendations to leadership

What we're looking for

• Hands-on paid media experience focused on brand advertising, media planning, and buying across top-of-funnel channels
• Able to work in person from the San Francisco office

Nice to have

• Experience planning and optimizing campaigns across TV, CTV, podcasts, OOH, streaming audio, and digital video
• Experience managing large media budgets and negotiating directly with media partners
• Knowledge of reach, frequency, audience targeting, market selection, and cross-channel media mix
• Experience with brand-lift studies, incrementality testing, media mix modeling, or geographic experiments
• Strong creative instincts and analytical skills; able to own campaigns end to end

Benefits

• Equity
• Medical, vision, and dental coverage
• 401(k) plan
• Short- and long-term disability insurance
• Life insurance
• Discounts and other perks