255K–320K USD / year
Brand Strategy Lead, Brand Architecture & Naming
MarketingHybrid — San Francisco, CA, New York City, NY
Published on 2026-11-06
These details were extracted automatically from the original listing. They may not be complete or fully up to date — it's worth checking the original job post.
About this role
Lead global brand architecture and naming strategy across Anthropic and Claude. Build the portfolio frameworks, naming systems, and governance processes that help teams make coherent brand decisions as the company grows.
About the company
Anthropic builds reliable and interpretable AI systems, including the Claude family of models, for businesses and developers. The company focuses on AI safety research and practical AI assistants for enterprise and consumer use.
What you'll do
- Own brand architecture strategy across Anthropic and Claude’s products, models, features, plans, and programs
- Lead naming work from brief through launch, including generating names and coordinating research as needed
- Create and maintain naming conventions, usage rules, governance processes, and a source of truth
- Present recommendations and decision documents to senior leaders
- Partner with Product, Brand Marketing, IP Legal, and Comms on positioning, clearance, and launches
- Audit the portfolio over time and simplify areas of complexity
What we're looking for
- Deep expertise in brand architecture and multi-brand portfolios
- Experience weighing branded-house, endorsed, and house-of-brands models
- Personally generated and shipped names across products, features, events, or programs
- Built naming or architecture systems adopted by teams
- Experience working with trademark counsel and planning around clearance risk
- Strong writing, cross-functional leadership, and senior stakeholder communication skills
Nice to have
- Led brand architecture or naming in-house, at an agency, or at a consultancy
- Experience with technology or AI products, models, or programs
- Naming experience across global markets, including linguistic and cultural checks
- Experience across consumer and enterprise brands
- Research, verbal identity, linguistics, or copywriting background
- Experience using AI tools in creative work
Benefits
- Generous vacation and parental leave
- Flexible working hours
- Optional equity donation matching