180K–224K USD / year
Consumer Insights Lead
MarketingRemote — United States
Published on 2026-11-12
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About this role
Lead consumer research for Airbnb.org, using insights to grow awareness, engage hosts and guests, and strengthen its community of supporters. Own the research roadmap and translate findings into actionable guidance for campaigns, programs, and brand reputation strategy.
About the company
Airbnb is a global online marketplace that connects travelers with hosts offering unique accommodations and experiences in various destinations. The platform serves individuals seeking short-term lodging as well as hosts looking to monetize their properties.
The team
Airbnb Consumer Insights Team; dedicated insights partner to Airbnb.org and reporting to the Sr. Consumer Insights Lead, Marketing.
What you'll do
- Own Airbnb.org’s research roadmap and plan research priorities with leadership against an annual budget
- Lead brand, marketing, program, and partner research using qualitative and quantitative methods
- Run quarterly host and guest brand tracking and translate results into implications for goals and OKRs
- Connect Airbnb.org with the broader Research team and its expertise, tools, and methods
- Support brand reputation research on trust, value, and community impact
- Manage research vendors, project scopes, budgets, timelines, and deliverables
- Integrate existing research and internal data before commissioning new studies
- Present concise, compelling findings to senior stakeholders
What we're looking for
- 10+ years of consumer insights experience
- Expertise in qualitative and quantitative research methods
- Experience independently managing stakeholder relationships and turning research into decisions
- Strong project, vendor, and budget management skills
- Exceptional storytelling and communication skills
- Detail-oriented and comfortable in ambiguous, fast-moving environments
- Degree in research, marketing, or social sciences
Nice to have
- Experience in brand, marketing, or reputation research
- Experience supporting a mission-driven, nonprofit, social impact, or corporate reputation client
- Familiarity with emerging and AI-powered research methods