Content Marketing Lead

About this role

Lead Oyster’s company-wide editorial narrative, thought leadership, and original research programme. Build AI-enabled content systems and standards, while working as a high-autonomy individual contributor without direct reports. Connect editorial strategy to customer trust, market influence, and business growth.

About the company

Oyster is a global employment platform that lets companies hire, pay, and manage workers in other countries through employer-of-record and related services.

The team

Go To Market, Marketing, Brand and Content Marketing

What you'll do

• Set the editorial and category narrative across Marketing, executives, Product, People, Legal, and customer-facing teams.
• Own the multi-year editorial roadmap and flagship research and thought-leadership portfolio.
• Design and govern AI content systems for research, brand voice, verification, repurposing, evaluation, and reporting.
• Establish executive publishing and turn proprietary employment data into original research.
• Connect editorial work to growth, customer trust, target-account engagement, earned influence, and pipeline.
• Mobilize stakeholders, freelancers, agencies, and subject-matter experts without formal authority.

What we're looking for

• 8+ years in content, editorial, or brand journalism, including senior ownership at a B2B technology company.
• Evidence of setting a company or category narrative adopted across teams and earning external authority.
• A portfolio of work that earned attention through citations, quotations, debate, or organic sharing.
• AI-first practice beyond drafting, including workflows, evaluation, quality assurance, governance, and adoption.
• Excellent English-language writing, editing, sourcing, and editorial judgment.
• Ability to turn proprietary data and complex research into clear, defensible business arguments.
• Experience setting direction across functions and building scalable operating standards without formal authority.
• Comfort operating as a high-autonomy individual contributor with no direct reports.

Nice to have

• Experience in HR tech, global employment, future of work, fintech, or another compliance-heavy category.
• AI search visibility optimization experience.
• Video, podcast, or design experience.
• Experience building an in-house newsroom or original research programme.
• Experience living or working across multiple markets, or fluency in more than one language.

Benefits

• Fully remote work from anywhere you're authorized to work.
• 40 days off per year, including holidays and vacation, or more if required locally.
• At least three months of paid parental leave, with job protection for up to 12 months or as required locally.
• Monthly wellbeing allowance and access to mental health support.
• Work-from-home stipend for laptop and home-office equipment.