Copywriter - Kraken Pro

About this role

Write conversion-focused copy for Kraken Pro across campaigns, product launches, landing pages, email, in-app experiences, ads, and social. The role calls for a fast, versatile writer who understands crypto and trading culture and can make complex product features compelling and clear.

About the company

Kraken is a leading cryptocurrency exchange that provides a platform for buying, selling, and trading a diverse range of digital assets. The company focuses on compliance, security, and innovative financial solutions to serve both individual and institutional clients.

The team

Kraken Pro, within Marketing and Brand and Creative.

What you'll do

• Create high-impact copy across campaigns, landing pages, email, in-app experiences, paid ads, and social.
• Develop narratives for product launches and feature releases.
• Help shape and maintain Kraken Pro’s voice across touchpoints.
• Collaborate with Design, Product, Growth, Social, Legal, and Communications.
• Test copy, measure performance, and iterate based on results.
• Ensure messaging is accurate and compliant across regions and platforms.

What we're looking for

• At least 3 years of copywriting or content experience.
• Strong familiarity with crypto, trading culture, and trader language.
• A portfolio showing copy that drove action.
• Ability to write quickly and effectively under pressure.
• High AI competency.
• Versatility across headlines, long-form, microcopy, scripts, threads, email flows, and taglines.
• Strong writing, editing, communication, and collaboration skills.
• Comfort using Figma for copy placement or creating scrappy mockups.

Nice to have

• Experience in fintech, crypto, or trading.

Benefits

• Equity
• Bonus program
• Wellness allowance
• Medical, dental, and vision benefits
• 401(k)