125K–160K USD / year
Creative Lead, Brand Design
DesignRemote — United States
Published on 2026-10-24
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About this role
Lead the evolution of AllTrails’ visual brand and create highly crafted creative that connects people with the outdoors. The role combines hands-on design and art direction with creative leadership, mentoring, and collaboration on global campaigns across channels.
About the company
AllTrails is a platform dedicated to outdoor enthusiasts, providing a comprehensive database of trail information, user-generated reviews, and mapping tools to help users find and explore hiking, biking, and running trails. The company focuses on enhancing outdoor experiences for all levels of adventurers.
What you'll do
- Develop evergreen brand assets, art direction, and visual language across graphic design, color, typography, illustration, photography, video, and motion
- Concept and execute integrated global campaigns across digital, social, lifecycle, out-of-home, film, experiential, and in-product channels
- Partner with design and creative leaders, marketing, and cross-functional stakeholders to evolve the brand and deliver campaigns
- Lead design exercises and workshops to build alignment and elevate brand design
- Research business problems and audience insights to develop, test, and refine creative ideas
- Model high-quality craft and contribute to a collaborative, respectful team culture
What we're looking for
- At least 6 years of relevant experience leading global brand campaigns, preferably for a SaaS company, app, or digital product
- Senior creative experience, such as Design Lead, Art Director, or Senior Designer
- Portfolio demonstrating highly crafted, distinctive work that resonates with audiences
- Strong visual design fundamentals, including typography, layout, color, form, and composition
- Experience developing creative across multiple media, formats, environments, and surfaces
- Strong communication, presentation, and stakeholder feedback skills
- Experience collaborating with copywriters, designers, and marketing strategists on campaigns and brand storytelling
- Experience in a fast-paced, remote-first company; deep knowledge of design systems, creative tools, and visual culture
Nice to have
- Experience with Framer or Webflow
- Experience using AI tools such as Midjourney, Runway, Gemini, or ChatGPT in creative workflows
- Passion for the outdoors or interest in outdoor culture
Benefits
- Equity and performance-based bonuses
- Health, dental, and vision coverage
- Unlimited PTO and company holidays
- Fully paid parental leave
- 401(k) match
- Remote work stipend
- Annual learning stipend
- Monthly company-wide no-meeting days