160K–210K USD / year
Creative Strategy Lead
MarketingOn-site — New York City
Published on 2026-09-30
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About this role
The Creative Strategy Lead will be responsible for owning the creative strategy for various channels, crafting briefs based on customer insight, and collaborating with designers to produce content quickly. This role requires a strong understanding of performance metrics and an innovative approach to content creation, particularly in the fintech space.
About the company
Dualentry specializes in providing innovative ERP solutions, focusing on streamlining business processes for various industries. By leveraging technology and expert implementation, they help organizations enhance efficiency and achieve their operational goals.
What you'll do
- Define creative strategy for marketing channels
- Write briefs based on customer insights
- Launch and optimize creative variants
- Help build in-house content studio
- Utilize AI tools for content production
- Collaborate with marketing and product teams
What we're looking for
- 3-6 years in creative strategy or content roles
- Strong writing skills with a clear ad perspective
- Comfortable with data analytics
- Ability to work autonomously
- Bonus: creativity in finance topics
Benefits
- Equity ownership in the company
- Comprehensive health insurance
- Unlimited AI tokens
- Flexible PTO policy