70K–110K USD / year
CRM Lead, B2B2C
MarketingWorkplace — unknown
Published on 2026-10-16
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About this role
Set the B2B2C lifecycle CRM strategy and personally build and optimize Braze campaigns for strategic and utilization-based accounts. The role combines hands-on execution with scalable CRM architecture, experimentation, and coaching a CRM Manager.
About the company
Sword Health is a digital musculoskeletal care company that helps employers and health plans deliver AI-powered physical therapy and related care programs.
Stack
BrazeLiquidSQLSnowflakeAmplitude
What you'll do
- Define the CRM roadmap for activation, engagement, and retention.
- Build, QA, launch, and optimize custom Braze journeys for strategic accounts.
- Track member utilization against contractual goals and adjust programs to improve outcomes.
- Build scalable Canvas architecture, segmentation, and dynamic-content frameworks.
- Own data and segmentation architecture, including custom attributes and events.
- Lead experimentation and scale successful approaches across accounts.
- Coach and develop the CRM Manager.
- Report performance to senior leadership and coordinate with cross-functional teams.
What we're looking for
- 7+ years of CRM or lifecycle marketing experience and deep hands-on Braze expertise.
- Experience defining CRM strategy and personally building and launching it.
- Experience with performance-linked accounts where CRM outcomes affect contract results.
- Experience managing or mentoring others.
- Comfort with SQL and analytics tools, and ability to translate data into decisions.
- Strong senior-stakeholder presence and cross-functional influence.
Nice to have
- B2B2C, benefits, or health-adjacent product experience.
- Familiarity with HIPAA and privacy-conscious data practices.