43K–69K EUR / year
CRM & Lifecycle Manager
MarketingRemote — Paris, Barcelona
Published on 2026-09-01
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About this role
Own Joko’s end-to-end CRM and lifecycle strategy across in-app messaging, push notifications, and email. Build data-driven journeys that improve onboarding, activation, retention, referrals, and user lifetime value, while using AI to increase personalization and experimentation speed.
About the company
Joko is a consumer shopping app that helps people save money online and in-store with cashback, coupons, and AI-assisted product discovery.
The team
Growth team, reporting to the VP Growth and partnering with Product, Data, User Acquisition, and Brand.
Stack
BrazeIterableCustomer.io
What you'll do
- Design onboarding journeys that help new users reach activation quickly.
- Build retention and referral programs that grow usage and advocacy.
- Develop segmented, cross-channel lifecycle journeys to maximize user lifetime value.
- Run a continuous A/B testing program and apply learnings to improve lifecycle flows.
- Use AI to automate CRM workflows and enable greater personalization and faster experimentation.
- Coordinate lifecycle initiatives with Product, Data, User Acquisition, and Brand.
What we're looking for
- 5+ years of B2C CRM or lifecycle marketing experience, ideally in a high-growth mobile or consumer app.
- Experience owning lifecycle programs end-to-end and using a modern CRM platform.
- Strong skills in segmentation, orchestration, deliverability, and in-app, push, and email messaging.
- Fluent in cohort, funnel, and A/B test analysis.
- Experience designing structured experiments and building AI-powered CRM solutions.
- Native-level French and fluent English.
Benefits
- Flexible remote work, with coworking access and a budget for employees based outside Paris.
- Option to work from most countries for up to three months per year.
- Equity for employees.
- Weekly half-day dedicated to developing AI skills.
- Yearly offsite and budget for team-building events and monthly in-person gatherings.
- Contribution to a ClassPass subscription.
- Eight weeks of fully paid leave for the second parent.
Hiring process
- Introductory screening call with the hiring manager or Talent team.
- 45-minute team interview.
- Take-home case study followed by a 45-minute interview.
- 45-minute leadership interview with a SteerCo member and a founder.
- Up to three reference calls.