CRM & Lifecycle Marketing Lead (B2B)

About this role

Own Proton’s B2B CRM and lifecycle marketing strategy across self-serve, sales-led, and partner channels. Build and operate the lifecycle programs, HubSpot foundations, data flows, and measurement needed to convert leads, grow adoption, and improve retention and expansion.

About the company

Proton builds end-to-end encrypted email, VPN, storage, password, and related privacy tools for individuals and businesses.

Stack

What you'll do

• Design lifecycle journeys from lead nurture and onboarding through renewal, expansion, and win-back.
• Mature and administer HubSpot, including lifecycle stages, scoring, routing, attribution, and data governance.
• Partner with Sales, Customer Success, RevOps, Data, Product, and Martech to operationalize CRM workflows and data signals.
• Define and report on funnel and lifecycle KPIs; run structured testing and optimization.
• Develop lifecycle programs for partners and MSPs, and expansion triggers for accounts.

What we're looking for

• Significant B2B lifecycle marketing, CRM, or marketing operations experience in SaaS, ideally at a scale-up.
• Hands-on experience configuring and running CRM and marketing automation platforms.
• Experience with hybrid self-serve and sales-led motions.
• Analytical and commercially minded, with experience in segmentation and experimentation.
• Working knowledge of GDPR and consent management.
• Able to work primarily from an office.

Nice to have

• CRM or marketing automation certification
• Experience bringing predictive churn, expansion, fit, or intent models into production

Benefits

• Stock options
• Health coverage and retirement options
• Generous leave and wellness support
• Lunch and snacks at the office
• Public transport, bike, or parking support
• Flexible working hours