Customer Marketing Lead, Startups
About this role
Lead Anthropic’s co-marketing strategy for startups building with Claude, from early-stage founders to larger AI-native companies. Advise founders on storytelling and growth, amplify startup success stories, and build programs that extend co-marketing to hundreds of startups. Lead a customer marketing team while remaining hands-on and collaborating across sales, partnerships, marketing, communications, and legal.
About the company
Anthropic builds reliable and interpretable AI systems, including the Claude family of models, for businesses and developers. The company focuses on AI safety research and practical AI assistants for enterprise and consumer use.
The team
Startups customer marketing, working with Startups Sales, Startup Partnerships, Segment Marketing, Field Marketing, Partner Marketing, Product Marketing, Brand, Communications, and Legal.
What you'll do
- Set startup co-marketing priorities and decide where investment will create mutual value
- Advise founders and CEOs on joint messaging, marketing channels, storytelling, and growth
- Coordinate with sales teams on deal flow and co-marketing opportunities
- Own deployment of market development funds in startup contracts
- Build scalable co-marketing programs for hundreds of startups
- Develop startup stories through case studies, founder films, and other content
- Include startups in product launches and campaigns
- Lead and develop a team of startup customer marketers
What we're looking for
- Trusted advisor to founders and CEOs
- Strong storytelling and writing skills
- Deep understanding of startup marketing needs
- Experience leading cross-functional work across Sales, Marketing, Product, and Communications
- Able to influence teams and present to executives
- Strong judgment and willingness to decline low-value opportunities
- Player-coach who can set direction and execute hands-on
- Comfortable discussing technical products with technical founders
Nice to have
- 12+ years of B2B marketing experience, including senior startup marketing leadership
- Founder or early marketing hire experience
- Experience in AI, developer tools, or another technical category
- Experience marketing to startups
- Relationships with VCs and accelerators
- Network of founders and startup marketing leaders
- Experience running funded co-marketing programs
Benefits
- Generous vacation and parental leave
- Flexible working hours
- Optional equity donation matching
- Collaborative office space