Customer Marketing Lead, Strategic Programs

About this role

Own and scale customer marketing programs that strengthen enterprise relationships and support customer advocacy, pipeline, and expansion. The role spans advisory boards, co-marketing, customer references, employee-customer engagement, and customer participation in events.

About the company

Ramp is a financial automation platform that provides companies with tools to manage expenses, optimize procurement, and improve financial workflows. It serves businesses looking to streamline their financial processes and enhance visibility into spending.

The team

Ramp’s Enterprise Marketing team, working across Customer Marketing, Product Marketing, Sales, account teams, Creative, and Events.

What you'll do

• Plan and execute customer programs, including calendars, goals, cross-functional ownership, and results.
• Lead the Customer Advisory Board and recruit and engage senior customer members.
• Run the Know Your Customer program, coordinating customer participation and employee engagement.
• Develop customer launch and co-marketing programs, securing participation and approvals.
• Build customer reference and advocacy systems that connect customers with relevant opportunities.
• Recruit and prepare customer speakers for events, conferences, and executive forums.
• Coordinate customer requests and track commitments, approvals, and recent participation.

What we're looking for

• Experience building or scaling customer programs at a high-growth B2B company.
• Strong relationships with senior customer leaders, including Fortune 500 executives and VPs.
• Ability to set goals, report on engagement, and measure customer-program impact on pipeline or expansion.
• Strong cross-functional collaboration and ability to resolve competing customer requests.
• Clear executive-level writing and verbal communication.
• AI fluency and practical automation skills, with sound judgment and accurate recordkeeping.
• Experience building workflows, intake processes, permissions standards, and reporting systems.

Nice to have

• Fintech or B2B SaaS experience, especially with enterprise customers or finance leaders.
• Experience launching or scaling a Customer Advisory Board, reference program, or advocacy function.
• Experience with customer co-marketing, content, creative, or events.

Benefits

• Equity
• Flexible PTO
• Medical, dental, and vision coverage
• 401(k) with employer match
• Parental leave up to 16 weeks at 100% pay for birthing and bonding, or 8 weeks for bonding
• Health and wellness stipend
• Relocation expense coverage to NYC or San Francisco, if needed