Demand & Campaigns Lead, EMEA

About this role

Lead Notion’s EMEA marketing growth strategy, overseeing the regional demand engine and the content and campaign work that supports it. Manage a cross-functional marketing team and turn global narratives into localized, measurable programmes that drive pipeline and revenue.

About the company

Notion builds an all-in-one workspace for notes, docs, wikis, and project management. It serves individuals and teams that want connected knowledge and work in one place.

The team

EMEA marketing team spanning digital, demand generation, content strategy, and campaign execution.

What you'll do

• Lead, develop, and grow a multidisciplinary marketing team.
• Create customer-focused messaging and modular content toolkits for EMEA markets.
• Own regional demand generation programmes for self-serve and sales-assisted audiences.
• Coordinate regional campaigns and product launches, including messaging, assets, and channel plans.
• Partner with Country Marketing, Storytelling, Sales, and global Product Marketing.
• Use AI workflows to accelerate research, drafting, localisation, and asset iteration.
• Measure programme performance and refine messaging and campaigns using funnel and customer insights.

What we're looking for

• 12+ years of B2B marketing experience, including content/narrative and demand generation in SaaS.
• Experience building and leading multidisciplinary marketing teams.
• Strong messaging, content strategy, and customer storytelling skills.
• Hands-on experience with paid, email, webinar, and outbound programmes, plus funnel metrics and revenue attribution.
• Active fluency with AI tools and ability to design AI workflows for a team.
• Experience running multi-market EMEA programmes and adapting for localisation and cultural nuance.
• Ability to influence and align global and regional cross-functional stakeholders.

Nice to have

• Familiarity with Notion as a business product.
• Business-level French or German.
• Experience with freemium business models.