231K–346K SGD / year
Demand Generation Manager, Startups, APAC
MarketingHybrid — Singapore, APAC
Published on 2026-11-13
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About this role
Lead demand generation for Stripe’s Startup segment across APAC, turning global priorities into integrated regional campaigns. Use market insight, funnel data, and experimentation to improve startup engagement, conversion, pipeline, and activation.
About the company
Stripe provides payment infrastructure and financial tools that help businesses accept payments, manage subscriptions, and move money globally. It serves startups through large enterprises with APIs for online and in-person commerce.
The team
APAC Demand Generation; reports to the APAC Platforms and Startups Demand Generation lead.
What you'll do
- Develop and execute integrated, multi-channel demand generation plans across APAC.
- Adapt global campaigns for regional markets, audiences, messaging, and channels.
- Manage campaigns across paid media, lifecycle, content, events, field marketing, partners, and Sales Development.
- Monitor campaign and funnel performance, recommend improvements, and run experiments.
- Coordinate cross-functional workstreams and align marketing activity with Sales and Sales Development outcomes.
- Represent APAC market needs and share results and learnings with global partners.
- Establish measurement plans and maintain campaign instrumentation and hygiene.
What we're looking for
- 8+ years of B2B demand generation, growth, or integrated marketing experience in technology.
- Experience running multi-channel campaigns across multiple APAC markets with measurable business outcomes.
- Knowledge of paid media, lifecycle and email marketing, content, online events, and lead management.
- Ability to lead complex cross-functional programs independently and manage execution risks.
- Strong analytical skills, including KPI definition and funnel performance analysis.
- Experience partnering with Sales and Sales Development teams.
- Excellent communication, stakeholder alignment, judgment, and bias toward action.
Nice to have
- Marketing experience with startups, founders, developers, or fast-growing technology companies.
- Familiarity with the APAC startup ecosystem and founder channels.
- Experience in payments, fintech, SaaS, or financial infrastructure.
- Experience adapting global campaigns to local markets.
- Knowledge of account-based marketing, partner marketing, marketing automation, and experimentation.
- Experience in a highly matrixed global organization.
Benefits
- Compensation may include equity, company bonus or sales commissions/bonuses, retirement plans, health benefits, and wellness stipends.