Director, Demand Generation

About this role

Lead Deepgram’s enterprise demand generation and integrated campaigns, with ownership of sales-led pipeline targets and the campaign plan. Build repeatable ABX programs, improve funnel handoffs and reporting, and grow the campaign team in an AI-first environment.

About the company

Deepgram builds speech-to-text and voice AI APIs that convert audio into text and power voice applications for developers and enterprises.

The team

Demand & Growth, reporting to the VP of Demand & Growth.

Stack

What you'll do

• Set quarterly marketing-sourced and influenced pipeline targets with Sales and review pacing weekly.
• Create an integrated campaign model with clear briefs, calendars, owners, and scorecards.
• Build always-on ABX programs for priority segments and named accounts.
• Coordinate audiences, account lists, pipeline goals, and cost-per-SQL targets with Digital Marketing.
• Improve funnel criteria, lead routing, speed-to-lead SLAs, and campaign attribution with Sales, SDR leadership, and Marketing Ops.
• Develop re-engagement programs for stalled leads, closed-lost opportunities, and event attendees.
• Build partner co-marketing and co-sell programs with closed-loop pipeline reporting.
• Hire and coach the campaign team while remaining hands-on with planning and analysis.

What we're looking for

• Experience owning an enterprise pipeline target alongside Sales and tracking programs through closed-won.
• Ability to build measurable ABM/ABX programs for enterprise buying committees.
• Strong funnel analysis skills across MQL, SAL, SQL, and close.
• Knowledge of CRM campaign structures, marketing automation, and attribution.
• Ability to turn positioning into consistent campaign messaging across ads, email, landing pages, and SDR outreach.
• Player-coach leadership experience, including hiring and developing marketers.
• Ability to build AI-supported workflows for planning, copy, list building, analysis, and reporting.
• Strong cross-functional partnership with Sales and SDR leaders.

Nice to have

• 10+ years in B2B demand generation or integrated campaigns, including people management.
• Experience in cloud, data infrastructure, developer tools, security, AI, or another fast-growing technical company.
• Experience at an API-first or usage-based business, or marketing to regulated industries.
• Experience running hyperscaler or ISV co-marketing and MDF programs that generate tracked pipeline.
• Experience managing agency partners while retaining in-house strategy ownership.

Benefits

• Equity
• Bonus