155K–205K USD / year
Director, Digital Marketing
MarketingRemote — United States, Canada
Published on 2026-10-22
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About this role
Lead paid and organic digital growth for MagicSchool, serving both individual educators and schools or districts. Set acquisition strategy, manage budget and performance targets, and build the systems and agency support needed to scale.
About the company
MagicSchool is an innovative platform that leverages artificial intelligence to enhance learning experiences. It provides personalized educational tools and resources for students and educators, aiming to make education more accessible and effective.
The team
Revenue and Marketing; reports to the Chief Marketing Officer and partners with Sales, Customer Success, and Product.
Stack
Google AdsBing AdsMetaLinkedInWebflowIterableLookerMetabase
What you'll do
- Own digital marketing strategy, annual planning, budget, forecasting, and channel allocation.
- Manage paid search, social, and display campaigns for B2C acquisition and B2B demand generation.
- Define and deliver against CAC, LTV, payback, pipeline contribution, and activation metrics.
- Lead contractors and agency partners, setting clear expectations and performance standards.
- Set experimentation priorities across paid media, website, and lifecycle marketing.
- Own website strategy and conversion optimization, including A/B testing and Webflow publishing.
- Oversee lifecycle and email strategy with marketing operations.
- Present performance and recommendations to executive leadership.
What we're looking for
- Director-level experience managing a multi-million-dollar marketing budget.
- Hands-on and managerial SEM experience, including Google Ads and Bing Ads, with ROI-positive campaign results across global markets.
- Deep paid social experience, especially with Meta and LinkedIn.
- Demonstrated success in both B2C user acquisition and B2B demand generation.
- Experience managing web developers and website strategy.
- Strong data fluency, ownership, collaboration, and comfort with ambiguity.
Nice to have
- Experience with Iterable or a similar lifecycle email platform.
- Webflow experience, including A/B testing and CMS publishing.
- Experience with Looker, Metabase, Amplitude, or HockeyStack.
- Edtech or mission-driven SaaS experience.
- Experience briefing and managing creative production for paid campaigns.
Benefits
- Unlimited paid time off.
- Employer-paid health insurance options, with dental and vision plans.
- Stock options vesting over four years.
- 401(k) match and monthly wellness stipend.