187K–278K USD / year
Director, Head of Product Marketing
MarketingOn-site — Irvine, CA
Published on 2026-09-25
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About this role
Twitch is seeking a Director, Head of Product Marketing to establish and lead a global Product Marketing Management function. The role focuses on defining the value proposition for creators and viewers while bridging communication across various teams. The ideal candidate will have deep empathy for creators and strong experience in managing integrated teams.
About the company
Twitch is a live streaming platform primarily focused on video game content but also includes music, talk shows, and creative content. It serves a global community of content creators and viewers, offering tools and services to enhance community engagement and monetization.
The team
Global PMM function
What you'll do
- Lead and scale a team of product marketers
- Translate technical roadmaps into compelling narratives for creators
- Collaborate on product discovery and roadmap strategies
- Align marketing strategies with recruitment and retention goals
- Utilize audience insights to enhance platform engagement
What we're looking for
- 10+ years in consumer tech or creator economy platforms
- Experience with two-sided platform economics
- Strong understanding of digital subcultures
- Exceptional narrative communication skills
- Ability to prioritize high-impact initiatives
Benefits
- Medical, Dental, Vision & Disability Insurance
- 401(k)
- Maternity & Parental Leave
- Flexible PTO
- Amazon Employee Discount