206K–278K USD / year
Director, Head of Product Marketing
MarketingOn-site — San Francisco, CA
Published on 2026-09-25
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About this role
Twitch is seeking a Director, Head of Product Marketing to establish and elevate the global Product Marketing function. This role involves defining product value propositions, collaborating with various teams, and driving user engagement through strategic marketing efforts.
About the company
Twitch is a live streaming platform primarily focused on video game content but also includes music, talk shows, and creative content. It serves a global community of content creators and viewers, offering tools and services to enhance community engagement and monetization.
The team
Global PMM Function
What you'll do
- Lead and develop a team of product marketers
- Translate complex technical products into compelling narratives for creators
- Collaborate with product and engineering leadership
- Work with partnerships to enhance onboarding and retention
- Utilize audience insights to strengthen market presence
What we're looking for
- 10+ years in consumer tech or digital economies
- 5+ years managing high-performing teams
- Strong understanding of digital subcultures and creator dynamics
- Deep knowledge of creator economics and retention strategies
- Exceptional written communication skills
Benefits
- Medical, Dental, and Vision Insurance
- 401(k) matching
- Maternity and Parental Leave
- Flexible Paid Time Off
- Amazon Employee Discount