187K–278K USD / year
Director, Head of Product Marketing
MarketingOn-site — Seattle, WA
Published on 2026-09-25
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About this role
Twitch is seeking a Director, Head of Product Marketing to build and lead its global PMM function. This role involves defining the value proposition for Twitch’s product ecosystem and establishing strong connections between various teams. The candidate should have substantial experience in consumer tech and a deep understanding of creator economics.
About the company
Twitch is a live streaming platform primarily focused on video game content but also includes music, talk shows, and creative content. It serves a global community of content creators and viewers, offering tools and services to enhance community engagement and monetization.
What you'll do
- Lead and scale a global product marketing team
- Translate technical roadmaps into compelling narratives for creators
- Collaborate with product and engineering teams on discovery challenges
- Partner with business teams to align features with recruitment goals
- Utilize audience insights to enhance platform appeal
What we're looking for
- 10+ years in consumer tech or creator economy platforms
- 5+ years managing high-performing teams
- Deep understanding of digital subcultures
- Strong familiarity with two-sided platform economics
- Exceptional narrative and written skills
Benefits
- Medical, Dental, Vision & Disability Insurance
- 401(k)
- Maternity & Parental Leave
- Flexible PTO
- Amazon Employee Discount