123K–193K EUR / year
Director of Growth Marketing
MarketingWorkplace — Germany
Published on 2026-09-25
These details were extracted automatically from the original listing. They may not be complete or fully up to date — it's worth checking the original job post.
About this role
Own B2C patient acquisition for Kaia in Germany, from initial awareness through patient activation. Set channel strategy, manage the marketing budget, and deliver growth targets for patient volume, CAC, and payback.
About the company
Sword Health is a digital musculoskeletal care company that helps employers and health plans deliver AI-powered physical therapy and related care programs.
What you'll do
- Own German B2C growth targets, including sign-ups, activated patients, CAC, and payback
- Allocate the marketing budget across channels using incrementality-based measurement
- Scale paid performance marketing and run high-velocity creative tests
- Lead brand and TV/CTV strategy, testing campaigns before national rollout
- Build full-funnel measurement, including attribution, MMM, incrementality tests, and activation tracking
- Improve website and landing-page conversion and own email and SMS lifecycle journeys
- Hire and lead an in-house team, manage agencies, and align with global marketing
What we're looking for
- 3–5+ years of B2C growth or performance marketing experience
- Experience owning annual budgets of six or seven figures or more, with accountability for CAC and payback
- Strong analytical skills in attribution, incrementality testing, and experimentation design
- Experience combining brand or TV/CTV marketing with performance marketing
- Fluent in German and English
Nice to have
- Experience in a regulated category such as digital health, healthcare, OTC pharmaceuticals, insurance, or fintech
- Digital health experience
- Experience launching a market from 0 to 1
- Experience marketing to audiences aged 45+