200K–268K USD / year
Director of Marketing, Strategic Accounts
MarketingRemote — United States
Published on 2026-10-28
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About this role
Lead marketing strategy for Marqeta’s strategic customers, with a focus on product adoption, customer advocacy, and account expansion. Coordinate programs across marketing, sales, customer success, product, and revenue operations to deepen customer engagement and grow expansion pipeline.
About the company
Marqeta provides modern card issuing and payment infrastructure for fintechs and brands. It enables companies to create, control, and authorize card programs programmatically.
The team
Marketing - General, partnering with the Strategic Accounts organization.
Stack
SalesforceMarketoHubSpotDemandbase6sense
What you'll do
- Develop and execute marketing strategies that strengthen strategic customer relationships and drive adoption, cross-sell, and upsell.
- Coordinate executive engagement, customer advisory boards, events, communications, and co-marketing programs.
- Create sales enablement materials, account expansion playbooks, and tailored competitive positioning.
- Partner with Demand Generation on ABM campaigns, account segmentation, and buying committee engagement.
- Develop customer onboarding, education, and ongoing engagement programs.
- Set and track KPIs with Analytics and Revenue Operations, adjusting programs based on results.
What we're looking for
- 10+ years of B2B marketing experience and at least 3 years in a people leadership role.
- Experience with enterprise accounts, complex buying committees, and expansion-focused revenue motions.
- Demonstrated success driving cross-sell, upsell, or product adoption through marketing programs.
- Experience partnering with Sales and Account Management on enablement and account growth.
- Strong executive communications, cross-functional leadership, and KPI measurement skills.
- Proficiency with Salesforce and Marketo or HubSpot; familiarity with ABM platforms.
Nice to have
- Experience in fintech, payments, embedded finance, SaaS, or financial services.
- Experience coordinating marketing programs for global audiences.
Benefits
- Annual bonus and equity in a publicly traded company.
- Employee Stock Purchase Program.
- Flexible time off.
- Retirement savings program with company contribution.
- Up to 20 weeks of parental leave and family-forming benefits.
- Monthly remote-work stipend and annual professional development funds.
Hiring process
- Recruiter video call
- Hiring manager video call
- Virtual onsite with 5–6 interviews of 30–45 minutes each