97K–264K MIXED / year
Director of Product Marketing and Market Research
MarketingHybrid — Canada, Quebec, France, Ireland, Netherlands, Spain, Sweden, United Kingdom
Published on 2026-10-07
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About this role
Lead Mews’ product marketing and market research functions, building a strategic approach that extends beyond product launches to drive adoption, retention, and revenue. Shape positioning across a multi-product SaaS portfolio and translate customer, market, and competitive insights into business decisions.
About the company
Mews builds a cloud property management platform that helps hotels run operations and improve guest experiences.
What you'll do
- Own product marketing strategy, positioning, messaging, and go-to-market execution across the portfolio
- Build a repeatable global launch framework and drive ongoing product adoption
- Partner with Product, Sales, RevOps, and Customer Success to connect marketing strategy to commercial outcomes
- Own NPS tracking and measurement of adoption, attach rates, and pipeline contribution
- Lead market research, customer insights, and ongoing competitive intelligence
- Develop and coach the product marketing team and establish standards for effective AI use
- Represent product marketing and research in executive forums and contribute to planning and portfolio prioritization
What we're looking for
- 10+ years in B2B SaaS marketing, primarily in product marketing
- Director, Senior Director, or Head of Product Marketing experience, or equivalent ownership of the function
- Experience hiring, coaching, and managing a multi-person product marketing team
- Experience leading or significantly contributing to market research, customer insights, or competitive intelligence
- Strong B2B SaaS expertise in positioning, messaging, pricing and packaging, sales enablement, and lifecycle marketing
- Track record building or reshaping a product marketing function in a lean, fast-moving company
- Ability to connect research and product marketing to measurable business outcomes
- Demonstrated AI fluency, including setting standards for AI-assisted work
Nice to have
- Fintech, payments, or financial services product marketing experience
- Hospitality, travel technology, or hotel SaaS experience
- Experience across both fintech and hospitality
- Global market experience
- Experience supporting a go-to-market transformation
- Public contributions to the product marketing or insights community
Benefits
- Unlimited paid holiday
- Company share program
- Paid parental leave: six months for primary caregivers and two months for secondary caregivers, after one year of service
- Annual learning budget of €300, with additional budget for high performers
- Flexible hybrid work and work-from-anywhere flexibility for a few weeks each year
- Home office setup budget and monthly work-from-home allowance
- Relocation options after one year
- Claude tokens for workflow automation