175K–225K USD / year
Director of Product Marketing and Market Research
MarketingRemote — United States (eligible states: Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Kansas, Massachusetts, Montana, Nevada, New Jersey, New York, North Carolina, Ohio, Oregon, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington, Wisconsin)
Published on 2026-10-07
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About this role
Lead product marketing and market research at Mews, shaping positioning and go-to-market strategy across its hospitality SaaS portfolio. Build the function beyond product launches by driving ongoing adoption, customer insight, and competitive intelligence that informs commercial and product decisions.
About the company
Mews builds a cloud property management platform that helps hotels run operations and improve guest experiences.
What you'll do
- Own portfolio-wide product marketing strategy, positioning, messaging, and go-to-market execution.
- Build a scalable global product launch framework and drive post-launch adoption and engagement.
- Partner with Product, Sales, RevOps, and Customer Success to connect marketing strategy to commercial outcomes.
- Own NPS tracking and measurement frameworks for adoption, attach rates, pipeline contribution, and product marketing impact.
- Lead end-to-end market research, customer insights, and ongoing competitive intelligence programs.
- Translate research findings into positioning, sales enablement, roadmap input, and executive-level decisions.
- Lead and develop the product marketing team and establish standards for effective AI use.
- Represent product marketing and research in executive forums and contribute to planning and portfolio prioritization.
What we're looking for
- 10+ years in B2B SaaS marketing, primarily in product marketing.
- Director, Senior Director, or Head of Product Marketing experience, or equivalent ownership of the function.
- Track record hiring, coaching, and managing a multi-person product marketing team.
- Experience owning or significantly contributing to market research, customer insights, competitive intelligence, or voice-of-customer programs.
- Strong B2B SaaS GTM expertise across positioning, messaging, pricing and packaging, sales enablement, and lifecycle marketing.
- Experience building or significantly reshaping a product marketing function in a lean, fast-moving company.
- Demonstrated ability to connect product marketing and research to revenue and strategic business decisions.
- AI fluency, including practical use cases, quality-control standards, and a strategic perspective on AI's impact on product marketing.
Nice to have
- Fintech, payments, or financial services product marketing experience.
- Hospitality, travel technology, or hotel SaaS experience.
- Experience in both fintech and hospitality.
- Global market experience or experience leading a go-to-market transformation.
- Public contributions to the product marketing or insights community, such as speaking or writing.
Benefits
- Unlimited paid holiday.
- Company share program.
- Paid parental leave: six months for primary caregivers and two months for secondary caregivers, after one year of service.
- Annual learning budget of €300, with additional budget for high performers.
- Flexible work-from-anywhere policy, including working abroad for a few weeks each year.
- Flexible hybrid working options and home-office setup budget with monthly work-from-home allowance.
- Relocation options after one year.
- Claude tokens for workflow automation and productivity.