Director of Product Marketing and Market Research (m/w/d)

About this role

Lead Mews’ product marketing and market research functions across its hospitality technology portfolio. Build a strategic approach spanning positioning, go-to-market, product adoption, customer insight, and competitive intelligence, connecting the work to commercial outcomes.

About the company

Mews builds a cloud property management platform that helps hotels run operations and improve guest experiences.

What you'll do

• Own product marketing strategy, positioning, messaging, and go-to-market across the product portfolio.
• Build a scalable global product launch framework and drive post-launch adoption and engagement.
• Lead market research, customer insights, and ongoing competitive intelligence programs.
• Define measurement frameworks for product marketing impact, including adoption, attach rates, and pipeline contribution.
• Lead and develop the product marketing team and establish standards for effective AI use.
• Represent product marketing and research in executive planning and portfolio prioritisation.

What we're looking for

• 10+ years in B2B SaaS marketing, primarily in product marketing.
• Director, Senior Director, or Head of Product Marketing experience, or equivalent ownership of the function.
• Experience hiring, coaching, and managing a multi-person product marketing team.
• Experience owning or significantly contributing to market research, customer insights, competitive intelligence, or voice-of-customer work.
• Strong B2B SaaS go-to-market expertise, including positioning, messaging, pricing and packaging alignment, sales enablement, and lifecycle marketing.
• Track record of building or reshaping a product marketing function in a lean, fast-moving company.
• Able to connect marketing and research to commercial outcomes and influence senior stakeholders.
• Demonstrated AI fluency, including practical use, quality control, and a clear perspective on its impact on product marketing.

Nice to have

• Fintech, payments, or financial services product marketing experience.
• Hospitality, travel technology, or hotel SaaS experience.
• DACH or Germany market experience.
• Experience with a go-to-market transformation.
• Public contributions to the product marketing or insights community.

Benefits

• Unlimited paid holiday.
• Company share program participation.
• Paid parental leave: six months for primary caregivers and two months for secondary caregivers.
• Annual learning budget starting at €300.
• Work-from-anywhere flexibility for a few weeks each year.
• Hybrid working options, home-office setup budget, and monthly work-from-home allowance.
• Relocation options after one year.