198K–218K USD / year
Director of Product Marketing
MarketingRemote — United States
Published on 2026-08-13
These details were extracted automatically from the original listing. They may not be complete or fully up to date — it's worth checking the original job post.
About this role
Lead Help Scout’s product marketing strategy, shaping positioning, messaging, and go-to-market plans for its customer support platform and AI-powered products. Manage the Lead Product Marketing Manager and help grow the product marketing function.
About the company
Help Scout provides customer service software designed to help businesses deliver exceptional support experiences. The company focuses on building tools that enhance communication and collaboration between teams and their customers.
What you'll do
- Set and execute quarterly and long-term product marketing strategy.
- Build and scale the product marketing function, coaching and developing a direct report.
- Enable teams across the company to communicate product value and support revenue growth.
- Turn competitive intelligence into strategic recommendations for how Help Scout can win.
- Lead major product launches and seasonal release events from strategy through execution.
- Represent Help Scout’s product story through external channels such as guest posts, podcasts, and social media.
What we're looking for
- Significant product marketing experience in B2B SaaS or AI platforms, with ownership of strategy.
- Expertise in positioning, messaging, buyer personas and ICP, sales enablement, and product launches.
- Previous people management experience and ability to coach and develop team members.
- Ability to position AI-powered products credibly; direct experience marketing AI products or features is preferred.
- Daily use of AI tools, with examples of improving the speed, quality, or scale of work.
- Strong storytelling, writing, and communication skills in a remote, asynchronous environment.
Nice to have
- Direct experience marketing AI features or products.
Benefits
- Equity.
- Flexible time off.
- 12 weeks of fully paid parental leave.
- Home office stipend.
- Coworking stipend of up to $300 per month.
- Annual professional development stipend of $1,800.
- Health insurance for employees and dependents in the United States and Canada.