198K–218K USD / year
Director, Performance Marketing
MarketingRemote — United States
Published on 2026-08-13
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About this role
Help Scout is hiring a Director of Performance Marketing to build a durable paid-growth engine across self-serve, product-led, and sales-assisted growth. This individual-contributor role owns performance marketing strategy and execution, connecting channel investment to signups, pipeline, and revenue while shaping the function’s future.
About the company
Help Scout provides customer service software designed to help businesses deliver exceptional support experiences. The company focuses on building tools that enhance communication and collaboration between teams and their customers.
The team
Marketing, reporting to the VP of Marketing.
What you'll do
- Set quarterly and long-term strategy across paid, lifecycle, and conversion to meet signup goals.
- Manage paid search and display creative, bidding, and budget allocation, supporting both volume and larger-deal growth.
- Evaluate new paid channels and build business cases and measurement plans for investment.
- Partner with Sales and RevOps to connect paid spend with pipeline and revenue.
- Coordinate paid acquisition with content, social, SEO, and AEO.
- Develop Help Scout’s approach to visibility in AI-driven discovery.
- Create a 12–18 month roadmap for the performance marketing function, including future hiring needs.
What we're looking for
- At least 7 years of performance or growth marketing experience, including strategy ownership at a B2B SaaS company.
- Expertise across paid channels and search benchmarks, including PPC, CPM, and ROAS.
- Strong analytics experience with tools such as Google Analytics, Google Tag Manager, and attribution platforms.
- Ability to run rapid experiments and turn performance data into clear leadership recommendations.
- Comfort working with ambiguity, modest budgets, and lean teams.
- Strong written and verbal communication skills for remote, cross-functional work.
- Daily use of AI tools, with examples of how they improve speed, quality, or scale.
Nice to have
- Experience managing an agency or direct reports.
Benefits
- Equity offered.
- Flexible time off.
- 12 weeks of paid parental leave.
- Home office stipend.
- Coworking stipend of up to $300 per month.
- Annual professional development stipend of $1,800.
- Health insurance for employees and dependents in the U.S. or Canada.