Ecosystem Marketing Lead

About this role

The Ecosystem Marketing Lead at Lattice is responsible for building strategic partnerships within the AI and work-tech ecosystem to enhance go-to-market strategies. This role involves collaboration with product and sales teams to execute joint initiatives aimed at reaching managers and functional leaders beyond traditional HR buyers.

About the company

Lattice is a performance management platform that helps organizations improve employee engagement and development through tools for feedback, goal setting, and performance reviews. They serve a diverse range of businesses seeking to enhance their people management processes.

What you'll do

• Own the partner-facing GTM strategy for ecosystem partnerships.
• Develop joint launches and campaigns with strategic partners.
• Translate partner capabilities into customer value and messaging.
• Build repeatable partner marketing motions across various channels.
• Work with sales to activate partners through events and programs.
• Identify and prioritize strategic partners for brand visibility.
• Represent Lattice at partner events and lead event activations.
• Establish measurable goals for partner marketing programs.

What we're looking for

• 5+ years in partner or ecosystem marketing.
• Experience with joint go-to-market programs with technology partners.
• Ability to translate technical products into customer stories.
• Effective collaboration skills with various teams.
• Strong relationship management and prioritization skills.
• Clear communication skills with the ability to influence.
• Metrics-oriented approach to evaluating program performance.
• Experience in HR technology or work-tech ecosystems is a plus.

Nice to have

• Experience with AI technologies.
• Understanding of work-tech ecosystems.

Benefits

• Medical, dental, and vision insurance.
• Paid parental leave.
• 401(k) retirement plan.
• Learning and development budget.