140K–175K USD / year
Ecosystem Marketing Lead
MarketingRemote — US
Published on 2026-09-29
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About this role
The Ecosystem Marketing Lead will develop and execute go-to-market strategies for Lattice’s partner and integration ecosystem, focusing on building relationships with key technology partners. This role involves collaborating with various teams to create joint marketing initiatives, launch campaigns, and expand Lattice's outreach to non-HR stakeholders in the workplace. Strong partner engagement and marketing execution are critical for success.
About the company
Lattice is a performance management platform that helps organizations improve employee engagement and development through tools for feedback, goal setting, and performance reviews. They serve a diverse range of businesses seeking to enhance their people management processes.
What you'll do
- Own partner-facing GTM strategy for ecosystem partnerships
- Partner with product and integrations teams for market positioning
- Develop joint launches and campaigns with strategic partners
- Translate partner capabilities into customer value and messaging
- Build repeatable partner marketing motions
- Work with sales to activate partners through events and programs
- Identify strategic partners for distribution and credibility
- Represent Lattice at partner events
What we're looking for
- 5+ years in partner or ecosystem marketing
- Experience in B2B SaaS go-to-market roles
- Ability to convey technical products into customer stories
- Strong stakeholder management and program execution skills
- Clear communication skills and ability to influence
- Metrics-oriented approach to evaluate performance
Nice to have
- Experience in HR technology or AI ecosystems
Benefits
- Medical, dental, and vision insurance
- Paid parental leave
- 401(k) retirement plan
- Learning & development budget