100K–180K USD / year
Enterprise Demand Generation Marketing Manager
MarketingHybrid — San Francisco, CA, United States
Published on 2026-11-07
These details were extracted automatically from the original listing. They may not be complete or fully up to date — it's worth checking the original job post.
About this role
Build and scale demand generation programs that create qualified enterprise pipeline. Own campaigns across paid media, webinars, account-based marketing, and social, partnering closely with Sales, Product Marketing, Content, Design, and RevOps.
About the company
Runway is an innovative platform that specializes in machine learning and artificial intelligence applications, providing tools for creative professionals and enterprises to harness the power of AI in their workflows. The company focuses on developing advanced research and deployment solutions in this rapidly evolving field.
The team
Marketing & Creative
Stack
LinkedInGoogleMetaHubSpotMarketoSalesforce
What you'll do
- Plan, launch, and optimize paid campaigns, managing budgets, testing, and performance reporting.
- Run the webinar program from topic selection and promotion through follow-up and pipeline conversion.
- Partner with Sales to develop target account lists and orchestrate tiered ABM campaigns.
- Use paid and organic social to reach buyers and amplify campaigns.
- Define program KPIs and work with RevOps on pipeline and revenue dashboards.
- Test new channels and programs, scaling effective approaches and discontinuing underperforming ones.
What we're looking for
- 3+ years of hands-on paid campaign experience on LinkedIn, Google, or Meta, with a record of hitting pipeline targets.
- Experience building webinar programs that convert attendees into pipeline.
- Experience running ABM in partnership with Sales, including account selection, orchestration, and measurement.
- Strong analytical skills and familiarity with attribution and funnel metrics.
- Working knowledge of marketing automation and CRM tools such as HubSpot or Marketo and Salesforce.
- Experience marketing to large organizations with long sales cycles and multiple stakeholders.
- Strong project management, communication, and cross-functional collaboration skills.
- Comfort using AI tools in day-to-day marketing workflows.
Nice to have
- Experience marketing to creative, media, or enterprise audiences.
- Experience on an early-stage or scaling marketing team.
- Familiarity with AI tools for campaign production and analysis.