Field Marketing Manager (SF)

About this role

Lead regional field marketing programs that support sales goals, generate demand, and build brand awareness. The role focuses on the San Francisco tech ecosystem and includes event execution, pipeline impact, and close collaboration with sales and product marketing.

About the company

Baseten is an inference cloud that helps companies run and scale AI models in production with flexible infrastructure and developer tooling.

The team

GTM, Marketing, Field Marketing

Stack

What you'll do

• Develop regional marketing plans aligned with sales priorities and pipeline goals.
• Plan and manage events to generate demand, accelerate pipeline, and engage customers.
• Oversee event logistics, budgets, and vendor coordination.
• Measure campaign effectiveness and use insights to improve future programs.
• Align field messaging and go-to-market initiatives with product marketing.
• Prioritize seller requests based on expected revenue.
• Represent Baseten at industry events and build its in-market presence.

What we're looking for

• Bachelor’s degree in Marketing, Business, or a related field.
• 5–7 years of field marketing experience in technology or SaaS.
• Track record delivering and optimizing demand-generation programs against pipeline goals.
• Strong understanding of sales processes.
• Proficiency with Salesforce and HubSpot.
• Strong project management, prioritization, communication, and collaboration skills.
• Actively use AI tools to improve productivity and work quality.
• Able to travel up to 25% for events and meetings.

Nice to have

• Strong understanding of the San Francisco tech ecosystem.

Benefits

• Meaningful equity.
• 100% medical, dental, and vision coverage for U.S. employees and their dependents.
• Flexible PTO and company-wide winter break.
• Paid parental leave.
• Fertility and family-building stipend.
• Company-facilitated 401(k) for U.S. employees.