Growth Marketing Lead

About this role

The Growth Marketing Lead will drive performance marketing efforts for Anthropic, focusing on self-serve and sales-assisted growth strategies. This role involves executing growth campaigns, partnering with data science for measurement, and collaborating with various teams to enhance marketing effectiveness.

About the company

Anthropic builds reliable and interpretable AI systems, including the Claude family of models, for businesses and developers. The company focuses on AI safety research and practical AI assistants for enterprise and consumer use.

The team

Growth team

What you'll do

• Own global performance marketing channel strategy
• Execute growth campaigns across acquisition, activation, and retention
• Build campaigns for consumers, developers, and businesses
• Drive self-serve and product-led B2B demand generation
• Partner closely with Data Science on measurement and attribution
• Conduct experimentation and incrementality measurement
• Collaborate with Growth Product and Growth Engineering
• Turn complex analysis into clear recommendations for leadership

What we're looking for

• 10+ years in growth or performance marketing
• Led a growth marketing function owning team and budget
• Experience in self-serve and product-led B2B demand generation
• Rigorous about experimentation and data analysis
• Strong communication skills
• Technical background or ability to work with engineering teams
• Use of AI in marketing

Nice to have

• Marketing experience to developers or technical audiences
• Experience across SEO and lifecycle marketing
• Worked on consumer subscription businesses
• Founder background

Benefits

• Competitive compensation
• Optional equity donation matching
• Generous vacation and parental leave
• Flexible working hours