130K–200K USD / year
Growth Marketing Manager, Paid Demand & ABM
MarketingWorkplace — United States
Published on 2026-11-07
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About this role
Own paid marketing programs focused on reaching target accounts, supporting ABM campaigns, and expanding existing customers. Manage the paid budget across account-based channels and conversion campaigns, with a focus on account-level engagement and pipeline rather than clicks alone.
About the company
AssemblyAI specializes in providing advanced speech recognition and AI-driven audio intelligence solutions, enabling businesses to integrate powerful voice capabilities into their applications. The company serves a diverse range of industries with innovative products and services.
Stack
Google AdsLinkedIn Campaign ManagerMeta AdsYouTubeReddit AdsVibeSalesforceClay
What you'll do
- Build cross-platform retargeting for target accounts across paid social, video, display, and connected TV
- Amplify ABM campaigns, launches, webinars, direct mail, and field events with paid media
- Plan geo-targeted event campaigns and report registrations and attendance by account
- Experiment with new paid channels and creative formats; make data-backed scale or cut decisions
- Manage Google Ads and optimize campaigns toward API activation
- Build account-level paid performance reporting with Analytics and report weekly results
- Use AI tools and automations for ad production, audience building, budget pacing, and reporting
What we're looking for
- 4+ years in B2B paid acquisition or demand generation, managing six-figure monthly budgets
- Demonstrated results from both ABM paid programs and conversion marketing
- Hands-on experience with cross-platform retargeting, LinkedIn, connected TV, and paid support for ABM programs
- Experience promoting events, webinars, and launches, including geo-targeted campaigns
- Deep Google Ads skills, including campaign structure, bidding, conversion tracking, and search-term management
- Experience building campaigns directly in a startup or fast-paced team
- Experience marketing technical, developer-facing products and writing effective technical ads
- Comfort with attribution, conversion tracking, audience syncing, and data analysis using SQL, Looker, or similar tools
Nice to have
- Experience with usage-based, API, or developer-focused companies
- Experience in AI/ML, voice, speech, or infrastructure products
- Experience with CTV, Reddit Ads, YouTube, or emerging B2B channels
- Experience with intent data or ABM platforms such as Vibe, 6sense, or Demandbase
- Experience with direct mail platforms such as Sendoso or Reachdesk
- Experience supporting frequent product launches at a high-growth startup