65K–75K USD / year
Growth Marketing Specialist
MarketingRemote — North America
Published on 2026-10-16
These details were extracted automatically from the original listing. They may not be complete or fully up to date — it's worth checking the original job post.
About this role
Build and optimize campaign landing pages and website sections, while owning the analytics and attribution that guide growth marketing decisions. The role focuses on reliable measurement, A/B testing, and launching fast, accessible pages without SEO or tracking regressions.
About the company
Muck Rack is a PR and communications platform that helps teams manage media relationships, monitor coverage across news and social, and measure how brands show up in public conversations.
Stack
Google Analytics 4Google Tag ManagerHTMLCSSJavaScriptContentfulWordPressHubSpot
What you'll do
- Build and release landing pages, templates, and site sections from briefs and Figma files
- Coordinate web work with design, content, product marketing, and engineering
- QA launches across browsers and devices, and protect SEO and site health
- Maintain GA4, GTM, event taxonomy, dataLayer, and conversion tracking
- Govern UTMs and attribution, and run A/B tests from hypothesis through iteration
- Translate analytics into clear insights for marketing stakeholders
What we're looking for
- 2–4 years in web production, digital marketing, growth marketing, or marketing operations
- Hands-on experience building pages in a modern CMS or visual site builder
- Hands-on GA4 and GTM experience building tags, triggers, and events
- Comfortable with HTML and CSS and able to read and adapt simple JavaScript
- Understand marketing funnels and factors that influence page conversion
- Use AI tools proactively to improve productivity and delivery
Nice to have
- Experience with A/B testing or personalization tools such as VWO, Optimizely, or Convert
- Experience with B2B SaaS marketing sites
- Familiarity with HubSpot, Marketo, or Salesforce forms and lead routing
Benefits
- Fully remote work with home-office, phone, and internet support and a coworking membership
- Equity opportunities and 401(k) with employer contributions
- Four or more weeks of PTO, paid sick and mental health days, and 13 paid holidays
- Up to 16 weeks of fully paid parental leave
- Learning resources and two additional annual PTO days for learning and development
Hiring process
- 30-minute Talent Team interview
- One-hour interview with the hiring manager
- Peer interviews with several team members
- 30-minute Bar Raiser interview