GTM engineer, Growth & PLG

About this role

Own growth-led outbound and product-led growth campaigns, starting with the US market. Build and maintain scalable sending infrastructure, test campaigns, measure their impact through signup and payment, and share successful plays publicly.

About the company

Lemlist is a sales engagement platform for personalized outbound campaigns. It helps GTM teams run multichannel sequences and improve reply rates.

The team

Growth & PLG, partnering with the Sales-led & BDR GTM engineering function and reporting to the VP of Growth.

Stack

What you'll do

• Build and run outbound campaigns across the US market and expand into other markets.
• Maintain sending infrastructure and protect email deliverability.
• Write and test targeted campaign copy, using AI to help scale production.
• Sync campaign data and results with the shared TAM and CRM systems.
• Measure outbound impact from initial contact through trial and payment.
• Turn successful campaigns into documented plays and public content.

What we're looking for

• Experience operating large-scale email sending infrastructure while maintaining deliverability.
• Examples of campaigns that generated meetings or signups, with an understanding of why they worked.
• Hands-on use of AI tools to build lists, copy, and campaigns in production.
• Able to launch quickly, build repeatable systems, and measure results through payment.
• Fluent in English and willing to share campaign work publicly.

Nice to have

• Native English proficiency.
• An existing public profile or audience for sharing work.
• Experience running outbound for a PLG product with trials as the goal.
• Experience at a cold-email agency.

Hiring process

1. Interview with the VP of Growth.
2. 48-hour use case followed by a debrief with the VP of Growth and GTM Engineer.
3. Fit check with the CMO and GTM Club representative.
4. Interview with the CEO.
5. Reference check.