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GTM Experience Manager (Field & Event Marketing)
MarketingHybrid — Paris
Published on 2026-11-12
These details were extracted automatically from the original listing. They may not be complete or fully up to date — it's worth checking the original job post.
About this role
Build lemlist’s global field marketing channel, focusing on Europe and events for lemlist and claap. Plan and deliver sponsored and owned events that strengthen brand awareness, generate sales pipeline, and support strategic customer adoption and growth.
About the company
Lemlist is a sales engagement platform for personalized outbound campaigns. It helps GTM teams run multichannel sequences and improve reply rates.
What you'll do
- Develop the field marketing strategy and choose events, sponsorships, and partners.
- Plan and execute sponsored conferences, owned events, workshops, and webinars.
- Manage the annual €300K field marketing budget and negotiate sponsorship packages.
- Coordinate with Sales on attendee targeting, pre-event outreach, representative selection, and follow-up.
- Track event performance, including meetings, pipeline, revenue, and brand impact.
- Build relationships with partners, speakers, customers, and GTM communities.
What we're looking for
- Experience with the European B2B SaaS sales and GTM ecosystem.
- Able to manage budgets and demonstrate performance through pipeline and revenue metrics.
- Highly organized, hands-on, and comfortable managing multiple events and changing plans.
- Strong editorial judgment and ability to create compelling event content and experiences.
- Strong people and negotiation skills.
- Fluent in English.
Nice to have
- Sales experience.
- Fluency in French.
- Experience creating memorable events or activations.
Hiring process
- 30-minute screening call
- Async business case and 45-minute live debrief
- Culture-fit interview with the team
- CEO interview
- Reference check