GTM Operations Manager

About this role

Own and improve the workflows connecting RevenueCat’s go-to-market teams, initially focusing on lead handoffs and customer-lifecycle execution. This hands-on individual-contributor role covers workflow design, automation, data quality, reporting, rollout, and ongoing operational reliability.

About the company

RevenueCat provides a comprehensive platform for managing and analyzing in-app subscriptions and recurring revenue for software developers. Their services enable businesses to streamline billing processes and gain insights into customer behavior, enhancing financial growth and user engagement.

The team

Growth organization, working with the GTM Operations team across Salesforce and Sales systems, Marketing, and customer-lifecycle systems.

Stack

What you'll do

• Own selected GTM workflows from problem definition through build, testing, rollout, and improvement.
• Improve lead and account enrichment, qualification, routing, alerts, and follow-up visibility.
• Implement lifecycle programs, including audience definitions, triggers, exclusions, campaign QA, and measurement.
• Investigate data issues and sync failures across CRM, marketing, and product-usage systems.
• Build, test, and monitor automations, including AI-assisted workflows.
• Document workflows, enable users, and improve adoption.
• Create reports to track workflow health, handoff gaps, campaign execution, and adoption.

What we're looking for

• 3+ years of hands-on experience in GTM, revenue, marketing, sales, or customer operations.
• Practical Salesforce configuration experience, including objects, relationships, fields, and flows.
• Experience building in a marketing automation platform, such as Customer.io, HubSpot, Marketo, Braze, or Iterable.
• Experience building something useful with AI and evaluating its output and failure modes.
• Strong troubleshooting, analytical judgment, ownership, written communication, and attention to detail.

Nice to have

• Experience in a product-led or usage-based business with self-service and Sales-assisted customers.
• Experience connecting CRM, marketing automation, customer-success, or product-usage systems.
• Ability to use SQL, APIs, webhooks, or lightweight scripts.
• Experience improving internal-tool adoption or replacing repeated manual work with maintained workflows.
• Experience supporting onboarding, product adoption, lifecycle education, or account-coverage programs.

Benefits

• Equity with a 10-year exercise window for vested options.
• 4–5 weeks of flexible time off annually.
• Paid coworking-space desk.
• Workspace budget and continuous-learning stipend.
• Fully remote work environment.