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Head of Demand Generation
MarketingRemote — Berlin, Europe, United States
Published on 2026-11-11
These details were extracted automatically from the original listing. They may not be complete or fully up to date — it's worth checking the original job post.
About this role
Own and scale the end-to-end demand generation engine, turning n8n’s builder community and product-led growth motion into pipeline for mid-market and enterprise customers. Lead acquisition, activation, and expansion programs across channels, with a focus on analytics, experimentation, and close alignment with Sales.
About the company
n8n is a workflow automation platform that lets teams connect apps and build AI-powered automations with a visual editor or code.
The team
Marketing; player-coach leadership of a demand team currently comprising 2–4 FTEs and agencies, with planned growth to 6–8.
Stack
HubSpotMarketoSegmentClearbit6sense
What you'll do
- Own pipeline creation across paid media, SEO, content, events, ABM, and partner/community co-marketing.
- Manage the full funnel from website conversion and trial activation through enterprise nurture.
- Build ABM programs with account executives, SDRs, and sales engineers.
- Run experiments on messaging, pricing, and conversion flows; improve PQL-to-MQA-to-SAL conversion.
- Lead demand team hiring, development, agency management, and operating cadence.
- Own the demand technology stack and set CAC payback, ROI, and campaign shutoff guardrails.
- Forecast and report performance across ROI, velocity, coverage, and funnel health.
What we're looking for
- 8–12+ years of B2B SaaS demand generation leadership, ideally in a high-growth company.
- Experience owning pipeline targets and fluency in attribution, forecasting, and CAC payback optimization.
- Strong collaboration and alignment with Sales.
- Experience building ABM programs and enterprise-focused funnel and CRO experiments.
- Experience hiring, developing, and leading demand teams and agencies.
- Ability to communicate credibly with DevOps, IT, and SecOps buyers.
Nice to have
- Experience with community-led, fair-code, freemium, or open-source go-to-market.
- Partner co-marketing experience with marketplaces or technology ecosystems.
- Hands-on experience with modern martech, product usage signals, and warehouse-native reporting.
- Experience building and executing field and event strategies in Europe and the US.
Benefits
- Equity.
- Europe: 30 days of vacation plus local public holidays.
- Annual €1,000 learning and development budget.
- Remote-first work with regular team off-sites.
- Monthly $100 contribution to open-source projects.