Head of Go-to-Market, AI Care Operations

About this role

Lead go-to-market strategy for Sword’s AI Care Operations solutions, including clinical triage and care orchestration. Develop positioning, competitive differentiation, proof points, and commercial enablement, while identifying opportunities across US healthcare markets. The role reports to the General Manager and is measured by pipeline, win rates, bookings influence, sales-cycle length, and enablement adoption.

About the company

Sword Health is a digital musculoskeletal care company that helps employers and health plans deliver AI-powered physical therapy and related care programs.

The team

AI Care Operations, reporting to the General Manager; leads a solution specialist team.

What you'll do

• Build positioning, messaging, and category narratives for AI Care Operations and its solutions.
• Develop competitive intelligence, battle cards, ROI frameworks, demos, sales materials, and proof points.
• Enable segment sales and customer success teams through training, playbooks, discovery guides, and solution certification.
• Support sales conversations by scoping workflows and addressing buyer questions about safety, integration, and ROI.
• Use AI tools to identify target accounts, RFPs, procurements, renewals, and other market opportunities.
• Map opportunities across health plans, health systems, value-based care, employers, and government.
• Gather market feedback and communicate buyer needs, losses, and competitor activity to product teams.
• Lead and support a solution specialist team working with segment sales representatives.

What we're looking for

• 7+ years in product marketing and/or go-to-market roles, with recent Lead, Head, Director, or VP-level scope.
• Demonstrated ownership of product positioning, GTM strategy, and sales or revenue enablement.
• Experience selling to operational buyers such as COOs, care management leaders, or contact center leaders.
• Cross-functional experience with sales and customer success, including building competitive intelligence.
• Based in the United States.
• Builder-level AI proficiency, including creating AI-enabled workflows or tools.

Nice to have

• Experience in B2B healthcare software, AI, medical devices, health technology, or operational automation.
• Experience positioning AI or automation that replaces operational labor and building CFO-approved ROI cases.
• Track record of competitive displacement messaging that improved win rates.
• Experience using AI tools for market research, opportunity identification, and canvassing.
• Experience with multi-solution and multi-segment go-to-market, including public-sector procurement.

Benefits

• Equity is included in the stated total compensation range; the value of private-company stock options is estimated and not guaranteed.