Head of Go-to-Market, Thrive

About this role

Lead go-to-market strategy for Thrive, Sword Health’s AI-powered musculoskeletal care solution. Own positioning, competitive intelligence, buyer-facing materials, and commercial enablement, while feeding market insights into product strategy. This is a senior individual-contributor role reporting to the General Manager.

About the company

Sword Health is a digital musculoskeletal care company that helps employers and health plans deliver AI-powered physical therapy and related care programs.

The team

Thrive team, alongside the Heads of Product and Clinical; reports to the General Manager.

What you'll do

• Develop Thrive’s positioning, messaging, and narrative for different buyer segments.
• Build competitive intelligence on global MSK and workforce wellbeing providers.
• Create buyer-facing materials, including ROI frameworks, demos, case studies, RFP content, and sales decks.
• Train and enable sales teams, consultants, and partner-facing sellers.
• Map market opportunities and canvass international segments.
• Share competitive insights with Product to inform roadmap priorities.
• Ensure consistent messaging across geographies and sales channels.

What we're looking for

• 7+ years of product marketing and/or go-to-market experience.
• Demonstrated ownership of positioning, GTM strategy, and sales or field enablement.
• Experience working cross-functionally with Sales and Customer Success.
• Experience building competitive intelligence from scratch.
• Strong writing, analytical thinking, and ability to influence without direct authority.
• AI proficiency, including practical use of AI tools for market and competitive research.

Nice to have

• Experience in digital health, healthcare, or employer benefits.
• Experience selling to multinational or multi-geography buyers.
• Experience building competitive displacement narratives that improved win rates.
• Background at a strong B2B software or digital health commercial organization.