Head of Growth, Margin Trading

About this role

The Head of Growth for Margin Trading will be responsible for developing and executing strategies to acquire high-net-worth traders for Kraken's margin trading platform. This role requires working closely with various teams to enhance the customer acquisition process and drive margin growth while performing a data-driven analysis.

About the company

Kraken is a leading cryptocurrency exchange that provides a platform for buying, selling, and trading a diverse range of digital assets. The company focuses on compliance, security, and innovative financial solutions to serve both individual and institutional clients.

The team

Marketing

What you'll do

• Own growth for margin trading on Kraken Pro
• Build and execute acquisition strategies for high-net-worth traders
• Partner with the VIP team for trader onboarding
• Mobilize internal teams for margin growth
• Define positioning and messaging for margin trading
• Set growth targets and manage the lead funnel
• Run experiments to identify effective growth strategies
• Provide insights to shape the margin product roadmap

What we're looking for

• 4+ years in growth, product marketing, or VIP customer acquisition
• Proven track record in acquiring high-net-worth traders
• Experience with customer retention from competitors
• Ability to lead cross-functional teams without formal authority
• Strong grasp of leveraged and margin trading
• Data-driven approach to managing metrics
• High agency and ability to act independently
• Clear communication skills for cross-team alignment

Nice to have

• Existing network among high-net-worth traders
• Experience building VIP acquisition programs
• Background in regulated financial products or iGaming