Head of Growth Marketing (EMEA)

About this role

Build and lead Omni’s EMEA growth strategy and demand engine, with accountability for regional marketing-sourced and influenced pipeline. Manage a small team while personally running multi-channel campaigns and allocating the regional budget.

About the company

Omni is a business intelligence platform built for analysts and operators. It helps teams model data, explore metrics, and share self-serve dashboards.

The team

Marketing and Growth

What you'll do

• Own the EMEA pipeline target and regional growth strategy
• Prioritize investment across EMEA markets based on their stage and performance
• Plan and run localized campaigns, events, ABM, partner marketing, and paid digital programs
• Align with sales leadership and BDRs on territories, target accounts, and ICP
• Own the EMEA marketing budget, forecast returns, and reallocate spend based on results
• Manage and coach growth marketers and establish team planning and review processes
• Measure and report performance by channel and market

What we're looking for

• 6+ years of B2B SaaS marketing experience, primarily in demand generation or growth
• Track record owning pipeline targets across multiple EMEA markets
• 2+ years of direct people management experience
• Hands-on experience with field marketing and events, ABM, partner marketing, and paid digital
• Experience owning and reallocating a marketing budget based on expected and actual returns
• Working knowledge of CRM, marketing automation, and pipeline attribution
• Experience influencing director- and executive-level stakeholders
• Able to travel up to 25%

Nice to have

• Marketing experience with data, analytics, or engineering buyers
• Experience building a region or market at a Series B–D startup
• Professional working proficiency in French or German

Benefits

• Health insurance through Irish Life
• Cycle to work scheme
• Equity
• Flexible PTO