105K–165K EUR / year
Head of Growth Product, B2B2C
ProductWorkplace — unknown
Published on 2026-10-02
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About this role
Lead Sword’s member acquisition and enrollment growth across the full funnel, from landing pages through completed enrollment. Manage two product managers while remaining hands-on with product specifications, analysis, and experiments. Build a scalable experimentation system and improve operational leverage through product configuration and AI automation.
About the company
Sword Health is a digital musculoskeletal care company that helps employers and health plans deliver AI-powered physical therapy and related care programs.
The team
Growth team, responsible for maximizing member growth across Sword’s solutions.
What you'll do
- Own the member funnel from landing pages and eligibility checks through registration and enrollment.
- Set the experimentation roadmap, prioritize tests, and decide how to act on results.
- Improve acquisition and enrollment conversion through data analysis and experimentation.
- Productize repeatable client-specific requests and use AI to automate operational work.
- Manage two PMs while personally writing specs, analyzing data, and shipping experiments.
What we're looking for
- 10+ years of product management experience with consumer products or B2B2C platforms, including 4+ years managing PMs or Senior PMs.
- Proven consumer conversion-rate optimization experience across acquisition through activation.
- Strong analytical skills, including independently sizing opportunities and evaluating experiment results.
- Experience making product decisions at scale and working closely with engineering on technical tradeoffs.
- Customer- and data-focused approach to improving user experience and business outcomes.
- AI fluency and experience using AI tools to increase personal and team output.
- Strong written communication and cross-functional leadership skills.
- Bachelor’s degree in a relevant field.
Nice to have
- Experience in digital health or consumer health.
- B2B2C, benefits, insurance, or fintech experience.
- Experience with eligibility, identity matching, or enrollment systems.
- Experience with large-scale A/B testing and experimentation infrastructure.
- Familiarity with AI/ML for personalization, recommendations, or behavior change.